The Art of SEO - Mastering Search Engine Optimization, 4th Edition

[Farid-Khan]

The Art of SEO | Eric Enge, Stephan Spencer, and Jessie Stricchiola | 2015 | O'Reilly Media, Inc | 9781491903643​

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO...s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google...s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You...ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks.

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Learn about the various intricacies and complexities of internet search
Explore the underlying theory and inner workings of search engines and their algorithms
Understand the interplay between social media engagement and other factors
Discover tools to track results and measure success
Examine the effects of key Google algorithm updates
Consider opportunities for visibility in mobile, local, vertical, social, and voice search
Build a competent SEO team with defined roles
Identify what opportunities exist for using generative AI as part of an SEO program
Gain insights into the future of search and internet discoverability



Contents of Download:
The Art of SEO - Mastering Search Engine Optimization, 4th Edition.epub (32.98 MB)


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