- Témaindító
- #1
- Csatlakozás
- 2024.09.10.
- Üzenetek
- 41,617
- Reakció pontszám
- 8
- Díjak
- 5
- Kor
- 37
Free Download Customer 360: How Data, AI, and Trust Change Everything by Martin Kihn, Andrea Chen Lin
English | November 13th, 2024 | ISBN: 1394273614 | 256 pages | True EPUB (Retail Copy) | 12.86 MB
Become more competitive by developing a superior customer experience through data, AI, and trust -and get your organization ready for AI agents like Agentforce
Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data.This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.
To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity.
Readers will learn about:
- Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails
- Getting ready to use exciting emerging technologies like AI agents and autonomous AI
- Organizing data around customers, prospects, and accounts-even if that data comes from many different sources in different formats
- Making new technologies an extension of your existing data investments so that both work better
- Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner
- Handling internal stakeholders and dealing with change in a way that benefits the business
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